The SieMatic Flagship Store is located in a mansion built in 1879. At the end of the nineteenth century, the area of the Vondelpark, which was opened in 1865, was still located outside the city centre. But the wealthy bourgeoisie soon moved to the leafy surroundings. Originally, the mansion was inhabited by a family that wanted to live 'outside the city'.
From the 1970s onwards, the building changed function and became a restaurant. For decades, it was a well-known address in Amsterdam for refined dining and entertainment. Different exclusive establishments were to be found here: one of the city's first Italian restaurants, Mirafiori; the Michelin star restaurant Vossius by top chef Robert Kranenborg; The Mansion, a nightclub with three cocktail bars and two restaurants - the place to be in the trendy Amsterdam nightlife; and, at last, restaurant Sucre, specialising in desserts.